Musicians
As the music industry has undergone a massive upheaval over the last few decades, it's become increasingly promising to make a living as an independent musician. There is more music available to listeners than ever, but also more way for artists to become empowered and heard than ever before. Music licensing is one of the most viable sources of income for musicians today. What is just a portion of the budget for filmmakers can make a significant difference in the lives of musicians. We believe that artists must maintain their rights and freedoms, and make music without the fear of losing ownership. To "exploit" a music catalog means to put to work profitably, rather than to oppress. Stay Golden believes in getting the world’s best music out there, without an agenda.
The benefit to an artist can be great. Music licensing allows the artist to retain the integrity of their work and the autonomy of their business, while providing an independent revenue stream. License fees, streaming platforms, public performance income (collected through your PRO), and exposure gained by synchronization licensing can all contribute to a musician's independence. We encourage all musicians to educate themselves before choosing a licensing, pitching or placement agent, publisher, sub-publisher, publishing administrator, label, etc. Don't give your music away! We live in a rapidly-changing world, and that means there are more opportunities for artists to create their own work independently and license it, rather than signing with a label or selling off masters. Get involved! There are many music conferences held worldwide. They can be a great source of information and provide valuable networking opportunities. Educate yourselves! We recommend reading All You Need To Know About The Music Business, by Donald S. Passman, as well as Music Publishing: The Complete Guide by Steve Winogradsky. Staying informed is the best way to protect your work. Explore The Worldwide Independent Music Industry Network's website and learn more about the Fair Digital Deals Declaration. You are your own advocate! Read how Alison Wenham, of The Association of Independent Music (AIM), explains why 'Independent Music is a Growing Force in the Global Music Market'. There are also dozens of worldwide annual music conferences, which is a wonderful way to educate yourself and connect with other musicians, and with the very people to whom you will ultimately be pitching your music.
Stay up to date on new resources for independent artists. Find online tutorials and classes (YouTube, Coursera). Research indie music distributors (CD Baby, TuneCore, DistroKid). Use platforms like Bandcamp to reach fans, and utilize social media to expand your audience.